Emmerson Waide (Owner) and the face behind Emz Gemz. At just 19 i've been able to grow expand my business and continue to create. Emz Gemz is a testament to the dedication and creativity of the founder, Emmerson Waide, who launched the business at the age of 14 and then a shop at the age of 18.

Annette Waide (my mum) also plays are large role behind the scenes of Emz Gemz. From making her own creations and helping keep stock up to date. She also plays a massive role in-store and connecting with our customers. Her dedication and creativity shine through in her contributions to Emz Gemz. Whether crafting her own pieces or ensuring our inventory is up to date, she plays a pivotal role behind the scenes.

Emz Gemz began in 2022 during the lockdown with old beading supplies. From Instagram to markets to an online store, our journey to our own store is a significant achievement over 4 years. Initially focusing on beaded jewelry, we've evolved to where we are today. Our passion for creativity and innovation drives us to constantly expand our product offerings and stay ahead of industry trends.